How a Real Estate Company Works


Real estate includes land, buildings, and natural resources like minerals, water,

crops, etc. The value of real property tends to increase, so people can make money

by buying and selling properties. Real estate agents and brokers facilitate these

transactions and earn commissions. Other real estate professionals include

accountants, lenders, interior designers, stagers, and construction workers.


When a homeowner decides to sell their home, they typically hire a real estate

agent, often through a recommendation or Internet research. The agent will work

with the homeowner to determine a reasonable and competitive price for the

property. They will also conduct market analysis, staging, and photography to

prepare the property for sale. During the sales process, the agent will hold open

houses and showings to connect with potential buyers. Read more


Whether you’re an experienced real estate agent or just starting out, success in the

industry requires long-term thinking. It’s important to develop a solid business plan,

service marketing, and lead generation strategy that aligns with your personal goals

and long-term financial security.


To generate leads, real estate agents rely on their sphere of influence (SOI), which is

comprised of the people they know and can refer to clients. They may also use social

media, paid advertising, and networking events to find new clients. Real estate

agents who master lead conversion will implement a strong follow-up system. This

includes a robust Customer Relationship Management (CRM) tool, which automates

relevant nurture campaigns to help real estate agents convert leads into sales.


As a real estate professional, it’s essential to continue your education to stay current

on market trends and industry news. This helps you stay up-to-date with the latest

technology, and improves your proficiency, knowledge, and marketability. You can

start your journey with CFI’s free accounting and finance courses. Over 1.8 million

professionals have used our tools to learn modeling, analysis, and accounting.

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